I am Dan Packer
When anyone gives professional advice, the first thing you should look for is their credentials.
The question that needs to be asked is; why would you listen to me?
With that in mind, I’ll share a brief summary of my story and let you be the judge.
Since my first paying job at the young age of 13, I’ve had a deep fascination with business principles. Particularly why some businesses failed while others succeeded, even though they sold similar products.
This study of business principles quickly became obsessive. I started my first company at 21, building and selling computers. I then began hiring my skills out to larger and larger corporate masters. As a professional consultant, I spent many years helping these already massive organizations build up their bottom line figures.
The bulk of my career was spent studying those business and marketing principles that were most successful, and those that weren’t. I always paid particular attention to figuring out both why and how these principals worked, or in some cases why they didn’t. I would spend hours each night studying both the success and failures of other companies. I’d then apply those things that I learned to the projects and campaigns that I worked on. This resulted in massive financial success for nearly every company I worked with, ranging from brand-new startups to Fortune 500s.
The big question you should be asking now, is how successful was I?
Again, I’ll let you be the judge.
Evidence #1:
Aside from holding several leadership positions throughout my career, the proof that matters is in the results. Using simple calculations, estimates show that those principles and campaigns that I’ve implemented throughout my career have produced a positive net impact of over a half-billion dollars to the bottom line for those companies that I’ve worked with.
Evidence #2:
The principles that I reveal in my articles are time-tested and proven on companies that I’ve worked at, companies that I’ve founded, and many others that you’re likely already familiar with. These articles will reveal some of the best-kept secrets that have been attributed as a major factor to the success of some of the most well-known companies.
Evidence #3:
Having applied these principles to my own business, I once had a prospective investor send an auditor to identify our strengths and weaknesses. After two weeks of intensive interviews, research, and analysis, the auditor compiled his research and sent us the following report.
“Having audited hundreds of companies, I have never scored a small business so high. Well done!”
Kerry B. – Professional Investment Auditor
My goal with this blog is simple; to share those proven principles with as many small businesses and startups as I can.
What I am not:
- I do not consider myself a professional marketer. But I have implemented many marketing programs.
- I do not consider myself a professional sales person. But I have developed and trained hundreds of people on sales techniques that are incredibly powerful.
- I do not consider myself a specialist in any one niche. I have worked on and developed literally every aspect of business. Because of this I have an excellent understanding of cause and effect throughout the company. This experience makes me incredibly good at applying principals to a business so it works efficiently end-to-end.
- I am not able to help everyone. Yes, I have a wide range of experience, but it doesn’t make me all-knowing. I’ll let you know if I can’t help you.
Who is this blog for?
- Entrepreneurs, business owners, and any employee who wants to improve the company they work for, or make their workload more manageable.
- Family and spouses of entrepreneurs and business owners. I recognize that their schedules are crazy and it often takes the help of family to juggle everything. (Side note: Thank you. They need and appreciate your help.)
- People who are considering starting up their own business.
- People who want to improve their business. This improvement can be:
- growth,
- efficiency,
- team unity, or
- work environment.
- People who are willing to work. These are not get-rich-quick schemes. They will take work and effort. Though once they are implemented, most will typically require less work than what you’re currently doing.
